Women We Serve

The History Of Savvy Ladies

Stacy Francis founded Savvy Ladies as a non-profit organization in February 2003 after getting a CFP® certification from the New York University Center for Finance, Law and Taxation. “I wanted to change the way women think and educate themselves about money, after witnessing a female family member become a victim of physical abuse and rendered powerless by financial instability. Working in the financial industry, I was continually coming across women whose lack of financial well-being made them vulnerable to a range of emotional, personal, and financial consequences. All women, even from the most varied backgrounds, need to learn how to take control of their own finances in order to attain economic self-sufficiency and the life they envision for themselves.”

The Need For Savvy Ladies

Financial instability is a gender-wide problem; one that is not specific to geography, culture, or even economic background. Many women are raised to believe they do not need to take care of their own finances. Numerous studies, however, indicate that living without financial awareness leaves women particularly vulnerable regardless of marital status. In August 2006, an Allianz Life Insurance Company survey revealed that 90% of women feel somewhat or not at all financially secure. Almost half the women in the study said they have a fear of losing all their money and becoming a homeless bag lady. According to a 2014-2015 study by Prudential Insurance, Financial Experience & Behaviors Among Women, “only 20% of women surveyed felt prepared to make wise financial decisions.”

Savvy Ladies is committed to changing these statistics. With the help of Savvy Ladies, women start making their own choices about money. They learn the importance of financial planning so they can protect themselves against economic hardship and proactively build a stable future to ensure a rewarding and productive life for themselves and for their families.

During its seventeen-year existence, Savvy Ladies has helped over 20,000 women on their way towards financial freedom. The Savvy Ladies programs and services are making a profound and long-lasting impact on the lives of women who participate in the seminars, webinars, and helpline.

Savvy Ladies Overview of Programs & Services

Savvy Ladies offers a wide range of programs and services. These include live seminars, webinars, workshops, a helpline, and newsletters. The programs and services are open to women and men free of charge, but they focus primarily on women who can’t afford to have their own financial planner or take benefit from fee-based advice in the private sector.

  • Savvy Ladies Helpline: The Savvy Ladies Helpline is a free resource offered to women who are in need of guidance regarding their personal finances. The Helpline supports women by arranging a telephone consultation with a financial expert to assist them with their specific financial situation. Savvy Ladies staff review each request and match each caller with a financial expert from our community of pro bono volunteers. Of course, all helpline conversations are strictly confidential.
  • Seminars and Webinars: Savvy Ladies’ seminars and webinars have guest speakers presenting on financially related topics such as budgeting, investing, taxes, debt, entrepreneurship, home purchasing, and retirement. They also cover important life topics that affect women such as work/life balance, time management, and fashion. Speakers are chosen from among the top experts in the industry. Seminars are held in New York City and are open to the general public. Webinars are available to women in all geographic areas.

Savvy Ladies Funding

Savvy Ladies programs and services have been sustained through a combination of individual and in-kind donations, fundraisers, and small business/product sponsors.