If you are a lurker or a liker on LinkedIn you are missing the boat. This purpose-built platform is a living breathing Rolodex and now more than ever before it is a tool that can be used to set you apart from the competition. For over 15 years, Lauren Banyar Reich, CEO & Founder of LBR PR, has been working with business thought leaders across industries to leverage their thought leadership for visibility, credibility and ultimately profitability. In this session she will share best practices, tips, tricks and tangible takeaway that will leave you feeling ready to tap into the power of your expertise on the leading social media business network.
Lauren is the CEO and Founder of LBR PR, a strategic communications agency that works with C-Suite executives, entrepreneurs, lawyers, doctors and professional service firms on campaigns that leverage thought leadership for greater visibility, credibility and ultimately profitability for her client’s businesses. Typically, these campaigns involve press outreach, original content (bylines, blogs, newsletters, etc.), social media strategy and execution (lots of focus on LinkedIn) and speaking events and partnerships. Lauren also brings a level of enthusiasm, attention to detail and authenticity to her work that sets her apart in the PR world.