A Plan for Success: Content Development Strategies for Small Business Owners


A great content strategy can help you to build your business as well as your reputation as an expert. But the process of developing enough material to generate a blog, newsletter, and social media engagement often overwhelms busy managers who have more than enough on their plates. In this workshop you will learn how to: – develop a solid content strategy based on your available resources – create a system for engaging key audiences – evaluate what’s working and what’s not

Join Jennifer Friedlin, owner of Iris7 Marketing, for this webinar and walk away with a sense of control over your content strategy. Bring your questions.

About Jennifer Friedlin:

Jennifer Friedlin cropped

During the first part of her career Jennifer worked as a reporter, a job that taught her how to dig and distill to get to the essence of a story. She spent five years in Israel, covering business and technology for The Jerusalem Post and Reuters; wrote about life in post-war Bosnia for The Guardian and The Financial Times; and reported on a host of topics for The New York Times, Marie Claire, and Glamour, among other outlets. Over the years, colleagues in business and at non-profits turned to her for communications help. Their organizations needed marketing, but they did not have the infrastructure or the resources to support an entire department of senior writing, graphics, and web professionals. She realized they could use a trusted partner to help them define, convey, and execute their message. Iris7 Marketing, LLC was born.

Today, Iris7 is her vehicle for helping businesses and non-profits convey their essence so that they can build and grow.

Jennifer has a bachelor’s degree in political science from Cornell University and a master’s in journalism from New York University. When she is not working, she likes to train for triathlons (NYC 2016 – I’ll be there!) and eat her way around ethnic New York with her husband and kids (thus the need for the triathlons).

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