Our Story

Stacy Francis wants to change the way women think and educate themselves about money. As a girl, Stacy witnessed her grandmother remain in an abusive relationship. When she was old enough to ask, “why,” her grandmother explained that she stayed because she believed there was no other choice, as she lacked the financial stability to change her situation.

From then on, Stacy has been determined to never let another woman become powerless by financial instability. After earning her CFP® from the New York University Center for Finance, Law and Taxation, Stacy went on to work in the finance industry. She continued to come across women whose lack of financial well-being made them vulnerable to a range of emotional, personal, and financial consequences. Stacy embarked on a mission to help women and created Savvy Ladies, a non-profit dedicated to helping women.

In 2003 Stacy began holding workshops in her New York City apartment, which quickly revealed how great the need was for educating women about their finances. More than a decade later, the Savvy Ladies seminars, webinars and HELPLINE have assisted thousands of women attain the information and resources they need to lead a financially secure life.


Today, Stacy Francis is the President and CEO of Francis Financial, Inc., a boutique wealth management and financial planning firm. She remains on the Board of Savvy Ladies, Inc. and continues to guide and grow the impact of the organization and its programs for women.