We are all experiencing rapidly revolutionary changes through massive civil unrest and a COVID pandemic. This means a company’s imagery and messaging must change to remain relevant and current in a rapidly changing marketplace. Neurochemical ADVERTISING [ post COVID, post PROTEST ] is a revolutionary, hour-long webinar which unveils many new approaches to a newly changing marketplace. The webinar is specifically designed to help usher small to mid-sized businesses into this new [ post COVID, post PROTEST ] age.
The survival skills covered are:
Optimal approaches to advertising.
Simple, yet effective adjustments to brands through the written word and image.
Choosing the right photographer.
Cutting through MASSIVE media noise and clutter neurochemically.
Why Neuroscience trumps Psychology, specifically in this day and age.
How WOM (Word-of-Mouth) Advertising does 5x better than any other form of media.
Julien McRoberts has 15 years working as a professional photographer/producer for notable clients such as: Jeff Bezos (CEO of Amazon), The National Geographic Traveler, and the Georgia O’Keefe Museum. Julien was recently named one of NYC’s Top 10 Lifestyle Photographers in 2019.
Breuk Iversen has been branding, designing and copywriting for NYC for over 25 years. Notable clients: kate spade, fw|BK, COACH, etc. Inspired by SoHo and the E. Village, he pioneered promoting Williamsburg | Brooklyn as an American cultural hotspot before the borough tracked tourism numbers in 2001.
Lara Kisielewska has run a successful NYC graphic design firm for 30 years and is a past President of the National Association of Women Business Owners NYC Chapter. Lara currently produces many NYC trade shows and is the National President of the Graphic Artists Guild (2020).