June 16 2021 1:00 PM EST
by Jessica Korthuis
We might have all heard the infamous saying “Content is King” (or Queen, in our case), but what does that actually mean, and why IS content so important for growing your small business?
In the shortest and most direct description, content marketing is a marketing strategy that focuses on creating and sharing consistent and relevant content. If you’ve ever started a newsletter or a blog, you know how difficult it is to create consistent, engaging content.
In this workshop, we’ll be covering the type of content people find most valuable, how to get them engaged, and how to make sure you stay with it and use content marketing in the best way possible for your business.