Brand Positioning 101 for Small Businesses

Differentiating what makes your service/product unique is almost every entrepreneur’s weakest link. In a world where everyone is doing some form of what someone else is doing, positioning your brand is everything.

In this session taught by Jessica Korthuis, the founder of Sohuis and award winning brand strategist and marketer, she will show how brands can tap into what makes them truly unique to stand out among the crowd and grow a community of dedicated customers and raving fans.

Don’t miss the following Marketing Monday webinars with Jessica – Part 2: The Small Business Guide to Marketing Metrics that Actually Matter on May 3 HERE and Part 3: How to create engaging and consistent content for your small business on May 24 HERE.

About Jessica:

Jessica KorthuisJessica Korthuis is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses.

She is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology.

Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen. Jessica has been featured by Girlboss, Thrive Global, The Lean Startup Co., Girl CEO Inc, Entreprenistas, She Leads NYC, VoyageATL and Biz Journals.

As the founder of Sohuis, she has transformed the company into what was once a sole practitioner-based consultancy to a global community of female founders and aspiring business owners. Sohuis has welcomed over 100 women through their programs, recently launched their membership model, and is proud to contribute 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants.

She is a chief mom boss with a passion for empowering and advocating for women and female entrepreneurship, is a fierce advocate for alternative education, and is most happy spending time with her husband and daughter.

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