Six Secrets to Effective, Strategic Networking


Strategic networking requires a plan, adaptation of networking strategies to further the plan and implementation tactics to round out the process. The six secrets highlight the most important segments of the process.

About Carol:

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Effective Trainer, Supportive Coach, Thought-provoking Speaker

I have spent the last two+ decades fostering the business development skills of professionals, especially lawyers and accountants.

I love my work, because:

  • I consider strategic networking to be the most effective form of personal marketing.

  • I know that any professional ─ introvert, extrovert, ambivert ─ can find a comfortable way to network.

  • I believe that networking is more about focus and attitude, than activity and aptitude.

  • I understand that strategy adds intention to the process, so that networking can become a pathway to personal, career and firm goals.

I am a marketing and management strategist, trainer and business development coach. I work with professionals and professional service firms to structure and implement practical, targeted, strategic programs. Our goal is to increase your success ratio by bringing in business that fuels profitability.

My most recent book, Strategic Networking for Introverts, Extroverts and Everyone In-between (American Bar Association, Law Practice Division, January 2019) forms the basis for a training and coaching program that links business development activities with both personal and firm goals.

My previous book, Build Your Practice the Logical Way – Maximize Your Client Relationships (with Steven Skyles-Mulligan, American Bar Association, First Chair Press, 2012), provides a guide for creating a client-centric practice.

Keep Your Day Job While Starting Your Business


Learn to use the best available resources so you can get it right the first time!

Women comprise an increasingly growing faction of business owners, looking for flexibility, independence, and control. This FREE informational webinar is for women who are aspiring or current business owners, career transitioners, semi-retirees, veterans, and others.

Seeking alternatives to traditional employment? Learn about putting that entrepreneurial spirit to work. There may be a ready-made franchise business that fits your model! We will discuss:

  • What is semi-absentee ownership?

  • Assess if franchise ownership is right for you

  • How to select your optimal concept

  • Opportunities available in your area

  • Funding guidance for a quick ramp-up

About Frank:

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FranNet is franchising’s oldest and most recognizable coaching outfit. Frank Dunne is an area owner, who helps entrepreneurs, executives-in-transition and others explore franchised business ownership, providing counsel on the benefits, costs, and risks of owning a franchised business. Clients are coached through a robust research, and selection process in a safe and professional environment, being navigated through a maze of leading franchise concepts. Utilizing cutting-edge profiling, and 1:1 consultative processes, Mr. Dunne helps match leading franchises that best fit each client's goals, skills, and interests on a no-cost/no-risk basis.

Stepping Into The Confident Expert


4 Actions to move Coaches and Consultants from The Invisible Expert to The Highly-Paid, Confident Expert

Ready to own your brilliance, make a bigger impact, and make the money you know you deserve?

Imagine waking up in the morning and smiling at your calendar. It is spacious and free; yet, you have a full roster of clients booked. Your business now allows you to serve ideal clients at premium pricing AND do all the things you love to do. You’ve got travel planned and time with the kiddos. You have time to create art and watch the sunset. Your bank account has more than enough money because you are making $10,000 every 30 days. You take 3-day weekends regularly – like very week!

In this signature online training with M. Shannon Hernandez, you will discover…

  • Why your Content Personality™ is your best marketing tool and how to use it to experience more joy and better results in your marketing.

  • The path to building up your confidence in marketing and sales in just four steps. This means no more struggling when it comes time to market and sell your awesome offers.

  • Why compelling offers, priced for profit, and invitation selling will bring you more clients than you have time to work with–and more money to do the things you want to do.

About Shannon:

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M. Shannon Hernandez is not your average entrepreneur. After a 15 year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she had built a multi-six figure business.

A sought after expert in the world of content marketing and strategy, Shannon is known globally as the creator of the Content Personality™ Wheel. She is a voice and role model for Thought Leaders around the world, teaching them how to market their innovative ideas in a way that honors who they are and what they believe.

In 2016 Shannon founded The Content Strategy Academy, where she champions and rallies entrepreneurs, teaching them how to market their businesses from a place of intuition and integrity—and create a life they love waking up to

Shannon has been featured on CBS, ABC, The Boston Globe, The Huffington Post, FOX, and NBC. When she is not speaking and teaching globally, you will find her practicing yoga, snuggling her cat, hiking the hills of central Costa Rica, and whipping up new recipes in her kitchen, with her husband Michael.

To learn more about M. Shannon Hernandez and discover how she can help you market yourself as a Thought Leader in a way that feels good and honors who you are and what you believe, visit

What to wear and not wear on your next headshot photoshoot


Is your LinkedIn photo from 10 years ago?
Do you even have a LinkedIn in photo?
Is your image up to date on your website and all your social media?

Your online image is your marketing tool to attract potential employers and ideal clients.

Studies prove you could be losing business or worse getting passed over because you don’t have a headshot that represents the best you.

During this webinar, you will learn:

  • The do’s and don’t of what to wear on camera

  • How to prep before your shoot date

  • How to find the right photographer

  • Why hair and makeup is important

  • How to pull together a style that represents you, your business, and your personal brand to get you noticed for all the right reasons.

Put your best self forward before you show up on camera to get the most from your photoshoot.

About Tania:

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Tania Sterl, founder of Sterl on Style, is a personal wardrobe stylist for female industry leaders in finance, fitness, law, media, and more. She is an eloquent speaker that blends her experience as a fashion designer and image consultant to help make fashion relevant to the real working woman.

In addition to speaking, Tania works with private clients through her wardrobe styling services that range from closet edits and personal shopping, to styling for TV, video and photoshoots. As the “Creative Director for your Image,” Tania, aka Sterl on Style, defines a woman’s unique fashion formula for success that is in tune with her role and her goals, helping her to dress to achieve them.

What is Digital Branding on Social Media?


We can all do some social media on our family photos on Facebook, connect with a colleague on LinkedIn, follow the Emmy Awards on Twitter...but do we know WHY we're doing it, WHO we are targeting, WHAT we're sharing, and HOW to create online connections that lead to real relationships?

Let's discuss how to maximize your use of social media for your brand and your business, expanding on how to strategically market you and your business.

In today’s world, social media is not just a leading source of information—it’s the driving force behind it. No matter what your business, you need a strong online presence to cultivate brand loyalty and earn long-term credibility in the minds of your prospects. Join us as Joan shares tips to growing your businesses by expanding your social media network to create online relationships not just connections. Joan will discuss how to discover and engage your target market, increase brand awareness, improve search-ability, attract new prospects, and deliver sharable content through key social media channels. Joan will discuss how you can connect and converse with your target audience online.

About Joan:

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Joan Pelzer is an Entrepreneur, and Founder, CEO & President of Joan Pelzer Social, a social media marketing agency, and a radio show Host of FollowMeFriday with Joan + Priya on TalkRadio.NYC. Joan is a connector and helps create & build relationships online that you can take offline as a social media marketing and online engagement strategist with clients ranging from entrepreneurs and small businesses, to musicals, to a UN-based NGO. Joan is National Social Media Strategist + NYC Chapter Director of What Women Want Networking, and is VP Marketing of The New York Association, a United Nations Non-Governmental Organization. Joan holds an MBA in Finance and International Business from Fordham University Graduate School of Business, and is a Returned Peace Corps Volunteer - Russia.  Through her company, Joan helps create value-driven interactions that accelerate the connections between clients and their target markets.  

Through radio show Follow Me Friday with Joan + Priya on TalkRadio. NYC Co-Hosts Joan Pelzer and Priya Nembhard are your digital connectors...globally connecting thought leaders in an educational and fun way each week to light a spark, share some information and expand community.

Please do reach out - you never know where a connection will lead!

Elegant Negotiation Strategies for Women: How to Negotiate Even if You Hate Confrontation


Most people think negotiation is just for salaries, car or home purchases. Not so! When you learn the rules, you quickly realize you can negotiate anything -- landing you the best deals, the best opportunities and the inner confidence that you too can get to yes, while still being authentically yourself.

(Oh, and you can do this even if you hate conflict or confrontation.)

I'm Jill, a money coach and recovering people-pleaser. In this presentation on negotiation, you'll discover:

  • The 3 core traits of master feminine negotiators

  • Common myths about negotiation debunked

  • A five step process for preparing for a negotiation

  • A fool-proof pre-negotiation worksheet so you’ll feel completely prepared going in

  • A mental trick to help you think on your feet (in case you get emotionally flustered)

  • How to ask for what you want and get it

  • Elegant ways to move past no's (plus a word-for-word phrase that opens doors)

  • Why “just ask for what you want” is bad advice and what to do instead

About Jill:

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Jill Davi is a professional financial coach who, for the last decade, has helped her clients dramatically increase their earning power (whether they work in corporate or own their own businesses.) She offers no nonsense, practical, measurable, real world strategies to help you focus less on penny pinching and more on earning what you’re worth! Her work has been featured in Business Insider, HuffPo, Fast Company, Forbes, LearnVest and more.


How to Change the Networking Narrative


Success in life is a function of our interpersonal relationships. Networking is a learned skill and does not require the personality of an extrovert. An engaging introductory conversation and exchange of business cards can build meaningful relationships when you  implement a process for  patient and purposeful follow-up. Creating a network of trusted friends and colleagues, who share information, introductions, mentoring will expand your opportunities for you, both personally and professionally.

Learning objectives include:

  • Recognize the process to network effectively.
  • Develop proven strategies to build relationships
  • Implement techniques for using social media to support and grow your network. 

About Marguerita:

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Marguerita M. Cheng is the Chief Executive Officer at Blue Ocean Global Wealth. Marguerita is a past spokesperson for the AARP Financial Freedom Campaign and a regular columnist for Investopedia & Kiplinger. She is a member of CNBC Digital Financial Advisor Council. She is a CFP® professional, a Chartered Retirement Planning CounselorSM, a Retirement Income Certified Professional® and a Certified Divorce Financial AnalystTM. As a Certified Financial Planner Board of Standards (CFP Board) Ambassador, Marguerita helps educate the public, policy makers, and media about the benefits of competent, ethical financial planning. She serves as a Women’s Initiative (WIN) Advocate and member of the Diversity Advisory Group (DAG) for CFP Board. She served on the Financial Planning Association (FPA) National Board of Directors from 2013 – 2015 and is a past president of the Financial Planning Association of the National Capital Area (FPA NCA)

Rita is a recipient of the prestigious Japanese Monbukagakusho Scholarship. In 2017, she was named the #3 Most Influential Financial Advisor in the Investopedia Top 100 and a Woman to Watch by InvestmentNews.

Marguerita’s mantra is “So many people spend their health to gain wealth, and then have to spend their wealth to regain their health” (A.J. Reb Materi).

3 Proven Sales Funnels for Booking More Clients Consistently (even if you don't have a big email list!)


During this Live Interactive Workshop, you will discover:

  • How to position yourself as an expert AND turn it into SALES (without hanging out tirelessly in Facebook groups)
  • How to bring warm leads into your business and have them book you for your sales calls
  • How I land clients who are pre-sold into working with me using this #1 strategy - predictably AND consistently!
  • PLUS, we’ll have a rapid-fire Q & A ’til you say when!

About Stephanie:

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Stephanie Treasure is an Online Marketing Strategist & Business Mentor and International Speaker. She mentors women coaches, consultants and service-based business owners to utilize the Internet to expand their reach, create expert & authority status and enroll more clients without overwhelm.

She works with a few private clients at a time in her high-touch coaching programs.  She has also rolled out group coaching experiences that allows her to leverage her time and expertise.  Her clients have achieved results like: achieving milestone 5-figure Months, getting published in The Huffington Post & other high-profile outlets, becoming published authors, securing speaking opportunities after becoming highly visible, more leads and exposure for their brands all from utilizing her proven strategies. 

Stephanie has had appearances on radio shows, online events and leading online publications like The Huffington Post and international speaking events.  She has lived in 2 Countries, loves photography, travelling and eating healthy. She has a teenager who keeps her on her toes and makes her laugh every day.  For support on how you can get powerfully visible online, create authority status & stand out in your niche so you can get more clients, reach out to her via her website at

How to Get Paid Like a Boss Lady


As a CPA who has worn many hats, Iralma Pozo has seen more salaries than she can count. Working in a male dominated environment has made her feel like a fly on the wall when male bosses and counterparts negotiate compensation for salaries and projects. Equal pay day is a constant reminder that women need to take ownership to ask upfront for what a job is worth and not just take what is offered. In this webinar, we will discuss how you can act confident and prepare yourself to negotiate a compensation package or raise. Know the value you bring to the table and get paid like a boss lady!


  • Valuing and Carrying Yourself Well
  • Preparing for the Future of Work
  • Doing Your Homework for the Job at Hand
  • Getting Paid Like a Boss Lady


  • Negotiating beyond money
  • Questions to ask yourself when considering accepting an offer
  • Doing a cost-benefit analysis can help you determine if the job is even worthy of YOU
  • Suggested further reading to help you add value to yourself, act confidently, and prioritize self-care, self-worth and net worth

About Iralma:

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Iralma Pozo is a dynamic CPA with more than 15 years of experience. She is currently an independent consultant, educator and motivator who provides value-adding services and empowerment to business owners and individuals. As a proactive professional, she brings her strong leadership to volunteer work with professional accounting organizations. Her extensive experience includes consulting with the nonprofit sector in many capacities including as a financial executive, auditor, and board member. Iralma has also built substantial experience through working for the Internal Revenue Service. These experiences also support her continued work with entrepreneurs, small businesses, real estate investors, and the insurance and entertainment sectors.

Iralma is building a practice to bring her financial acumen to companies that focus on a variety of segments that merge her personal passion and professional expertise. These areas include Culture and the Arts, Health and Wellness, and consumer products in beauty, accessories and gifts. Through effective consulting and advisory, Iralma will help these companies run more efficiently and use technology and innovation to build wellness on an individual and global level. Iralma educates college students, business leaders and individuals on how to think as leaders, adapt to change, collaborate and innovate to be successful and well balanced in all areas of their careers and personal lives. She also teaches them how to have a good foundation in accounting so that they can meet their goals and realize their dreams.

5 Habits That Are Killing Your Productivity & How to Optimize Your Time


Get more done in less time and be more productive than you ever thought possible. Learn how simple tweaks to your daily routine can 10x your efficiency! Emmy Award winning health producer and author of Listful Thinking, Paula Rizzo will walk you through ways to rethink how you plan out your day so you can cut down on procrastination, make more attainable goals and have time to do the stuff you really want to do.

Here’s what we’ll cover:

  • How to make simple changes to your everyday routine to get more done

  • Discover how you’re really spending your time and find out how to optimize it so you’re not “busy” all the time.  

  • Start building momentum towards the things you want most by creating a time-management system that works for you

  • Feel in control of your life and your goals instead of feeling stuck

  • Learn the quickest ways to be more efficient for free without spending tons of time

About Paula:

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A best-selling author and Emmy-award winning television producer for nearly 20 years, Paula Rizzo has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Most recently she served as the senior health producer for Fox News Channel in New York City for more than a decade. Today, she works with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.

Paula’s also the co-creator of Lights Camera Expert - an online course geared towards helping entrepreneurs, authors and experts get media attention.  

Paula’s the founder of the productivity site and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on’s list of “Self Help Books That Actually Help.” For more go to

Elevate Your Style & Success


Discover how the power of dressing with purpose can help elevate your career. Learn how to be seen as a leader in your industry by creating a unique signature style that makes the most impactful and memorable impression both online and in-person.

About Tania:

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Tania Sterl, founder of Sterl on Style, is a personal wardrobe stylist for female industry leaders in finance, fitness, law, media, and more. She is an eloquent speaker that blends her experience as a fashion designer and image consultant to help make fashion relevant to the real working woman.

In addition to speaking, Tania works with private clients through her wardrobe styling services that range from closet edits and personal shopping, to styling for TV, video and photoshoots. As the “Creative Director for your Image,” Tania, aka Sterl on Style, defines a woman’s unique fashion formula for success that is in tune with her role and her goals, helping her to dress to achieve them.

Three Steps to Attracting and Saving More Money This Year


You'll discover how to:

  • Change your relationship with money – so that money becomes more like a game and less like a chore.
  • Attract more money, save more money and finally STOP worrying about money.
  • Raise Your Prices – a step-by-step approach to successfully asking for more – AND receiving it.
  • The exact marketing activities you need to be doing weekly, monthly and quarterly to double your income

About Monica:

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Monica Shah is a seven-figure business mentor, money expert, and author. Monica teaches entrepreneurs how to turn the work they love into a profitable, sustainable business.

In her popular Revenue Breakthrough programs, Monica walks women through a step-by-step process of building, growing and expanding their businesses to six figures and beyond. From money basics for entrepreneurs, all the way to designing your ideal lifestyle and creating a plan to fund it, Monica shows her clients the common sense basics of running and growing their business.