We can all do some social media on our own...post family photos on Facebook, connect with a colleague on LinkedIn, follow the Emmy Awards on Twitter...but do we know WHY we're doing it, WHO we are targeting, WHAT we're sharing, and HOW to create online connections that lead to real relationships?
Let's discuss how to maximize your use of social media for your brand and your business, expanding on how to strategically market you and your business.
In today’s world, social media is not just a leading source of information—it’s the driving force behind it. No matter what your business, you need a strong online presence to cultivate brand loyalty and earn long-term credibility in the minds of your prospects. Join us as Joan shares tips to growing your businesses by expanding your social media network to create online relationships not just connections. Joan will discuss how to discover and engage your target market, increase brand awareness, improve search-ability, attract new prospects, and deliver sharable content through key social media channels. Joan will discuss how you can connect and converse with your target audience online.
Joan Pelzer is an Entrepreneur, and Founder, CEO & President of Joan Pelzer Social, a social media marketing agency, and a radio show Host of FollowMeFriday with Joan + Priya on TalkRadio.NYC. Joan is a connector and helps create & build relationships online that you can take offline as a social media marketing and online engagement strategist with clients ranging from entrepreneurs and small businesses, to musicals, to a UN-based NGO. Joan is National Social Media Strategist + NYC Chapter Director of What Women Want Networking, and is VP Marketing of The New York Association, a United Nations Non-Governmental Organization. Joan holds an MBA in Finance and International Business from Fordham University Graduate School of Business, and is a Returned Peace Corps Volunteer - Russia. Through her company, Joan helps create value-driven interactions that accelerate the connections between clients and their target markets.
Through radio show Follow Me Friday with Joan + Priya on TalkRadio. NYC Co-Hosts Joan Pelzer and Priya Nembhard are your digital connectors...globally connecting thought leaders in an educational and fun way each week to light a spark, share some information and expand community.