One of the most challenging aspects of being a business owner is knowing which marketing activities to invest time and energy into, and the hard truth, is that a business cannot grow without effective marketing. So with all of the different marketing channels available to business owners, how do you know where to start?
Furthermore, once you do start a formal marketing strategy, it is imperative for business owners to know how to track its effectiveness. This is a lot more fun than it sounds. For non-marketers and business owners who don’t know the marketing lingo or how to understand a marketing strategy’s real effectiveness, join this session, “The Small Business Guide to Marketing Metrics that Actually Matter.”
Don’t miss the next Marketing Monday webinar with Jessica – Part 3: How to create engaging and consistent content for your small business on May 24 HERE. And make sure you register for Part 1: Brand Positioning 101 for Small Businesses on April 12 HERE.
Jessica Korthuis is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses.
She is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale’s, and Florida Institute of Technology.
Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, and was most recently listed as a “Women to Watch in 2019 and Beyond” by the nationally-accredited publication, Bizwomen. Jessica has been featured by Girlboss, Thrive Global, The Lean Startup Co., Girl CEO Inc, Entreprenistas, She Leads NYC, VoyageATL and Biz Journals.
As the founder of Sohuis, she has transformed the company into what was once a sole practitioner-based consultancy to a global community of female founders and aspiring business owners. Sohuis has welcomed over 100 women through their programs, recently launched their membership model, and is proud to contribute 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants.
She is a chief mom boss with a passion for empowering and advocating for women and female entrepreneurship, is a fierce advocate for alternative education, and is most happy spending time with her husband and daughter.