Strategic networking requires a plan, adaptation of networking strategies to further the plan and implementation tactics to round out the process. The six secrets highlight the most important segments of the process.
Carol Schiro Greenwald, Ph.D. is a marketing and management strategist, trainer and business development coach. She works with professionals and professional service firms to structure and implement growth programs that are targeted, strategic and practical. Her book, Strategic Networking for Introverts, Extroverts and Everyone In-between (American Bar Association, Law Practice Division, 2019) forms the basis for a training and coaching program that links business development networking activities with both personal and firm goals.
Carol helps individuals and firms structure their practice around their clients. Her approach is captured in her book, Build Your Practice the Logical Way – Maximize Your Client Relationships (with Steven Skyles-Mulligan, American Bar Association, 2012) which provides a guide to growing a practice by focusing on best clients, understanding their perspective, creating client-focused communication and process protocols and prospecting for new clients similar to the best clients.