{"id":30995,"date":"2020-09-02T17:00:00","date_gmt":"2020-09-02T23:00:00","guid":{"rendered":"https:\/\/a0109a0e50.nxcli.io\/\/blog\/neurochemical-advertising-post-covid-post-protest\/"},"modified":"2021-07-28T12:12:12","modified_gmt":"2021-07-28T16:12:12","slug":"publicidad-neuroquimica-post-covid-y-post-protesta","status":"publish","type":"post","link":"https:\/\/www.savvyladies.org\/es\/education\/neurochemical-advertising-post-covid-post-protest\/","title":{"rendered":"Neurochemical ADVERTISING [ post COVID, post PROTEST ]"},"content":{"rendered":"<p><img decoding=\"async\" class=\"thumb-image alignright\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/savvy-ladies-webinar.jpg\" alt=\"savvy-ladies-webinar.jpg\" data-image=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/savvy-ladies-webinar.jpg\" data-image-dimensions=\"504x413\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5f31c3a6ec4a456984b33878\" data-type=\"image\" \/>We are all experiencing rapidly revolutionary changes through massive civil unrest and a COVID pandemic. This means a company\u2019s imagery and messaging must change to remain relevant and current in a rapidly changing marketplace. Neurochemical ADVERTISING [ post COVID, post PROTEST ] is a revolutionary, hour-long webinar which unveils many new approaches to a newly changing marketplace. The webinar is specifically designed to help usher small to mid-sized businesses into this new [ post COVID, post PROTEST ] age.<\/p>\n<p class=\"\" style=\"white-space: pre-wrap;\">The survival skills covered are:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space: pre-wrap;\">Optimal approaches to advertising.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space: pre-wrap;\">Simple, yet effective adjustments to brands through the written word and image.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space: pre-wrap;\">Choosing the right photographer.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space: pre-wrap;\">Cutting through MASSIVE media noise and clutter neurochemically.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space: pre-wrap;\">Why Neuroscience trumps Psychology, specifically in this day and age.<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space: pre-wrap;\">How WOM (Word-of-Mouth) Advertising does 5x better than any other form of media.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" style=\"white-space: pre-wrap;\"><strong>About Julien:<\/strong><\/p>\n<div class=\" image-block-outer-wrapper layout-caption-hidden design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none \" data-test=\"image-block-inline-outer-wrapper\">\n<figure class=\" sqs-block-image-figure intrinsic \" style=\"max-width: 480px;\">\n<div class=\" image-block-wrapper has-aspect-ratio \" style=\"padding-bottom: 100%;\" data-animation-role=\"image\"><noscript><img decoding=\"async\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/JulienMcRoberts.jpg\" alt=\"Julien McRoberts.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/JulienMcRoberts.jpg\" alt=\"Julien McRoberts.jpg\" data-image=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/JulienMcRoberts.jpg\" data-image-dimensions=\"480x480\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5f31c414a134ab3883db10d2\" data-type=\"image\" \/><\/div>\n<\/figure>\n<\/div>\n<p class=\"\" style=\"white-space: pre-wrap;\">Julien McRoberts has 15 years working as a professional photographer\/producer for notable clients such as: Jeff Bezos (CEO of\u00a0<strong>Amazon<\/strong>), The\u00a0<strong><em>National Geographic Traveler<\/em>,<\/strong>\u00a0and the Georgia O\u2019Keefe Museum. Julien was recently named one of\u00a0<a href=\"https:\/\/www.peerspace.com\/resources\/lifestyle-photographers-new-york-city\/\" target=\"_blank\" rel=\"noopener\">NYC\u2019s Top 10 Lifestyle Photographers<\/a>\u00a0in 2019.<\/p>\n<p class=\"\" style=\"white-space: pre-wrap;\"><strong style=\"display: block; clear: both; padding-top: 20px;\">About Breuk:<\/strong><\/p>\n<div class=\" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none \" data-test=\"image-block-inline-outer-wrapper\">\n<figure class=\" sqs-block-image-figure intrinsic \" style=\"max-width: 200px;\">\n<div class=\" image-block-wrapper has-aspect-ratio \" style=\"padding-bottom: 100%;\" data-animation-role=\"image\"><noscript><img decoding=\"async\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/BreukIversencropped.jpg\" alt=\"Breuk Iversen cropped.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/BreukIversencropped.jpg\" alt=\"Breuk Iversen cropped.jpg\" data-image=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/BreukIversencropped.jpg\" data-image-dimensions=\"200x200\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5f31c4e621f8b53a9cfb0d69\" data-type=\"image\" \/><\/div>\n<\/figure>\n<\/div>\n<p class=\"\" style=\"white-space: pre-wrap;\">Breuk Iversen has been branding, designing and copywriting for NYC for over 25 years. Notable clients:\u00a0<strong>kate spade<\/strong>,\u00a0<strong>fw<\/strong>|BK,\u00a0<strong>COACH<\/strong>, etc. Inspired by SoHo and the E. Village, he pioneered promoting Williamsburg | Brooklyn as an American cultural hotspot before the borough tracked tourism numbers in 2001.<\/p>\n<p class=\"\" style=\"white-space: pre-wrap;\"><strong style=\"display: block; clear: both; padding-top: 20px;\">About Lara:<\/strong><\/p>\n<div class=\" image-block-outer-wrapper layout-caption-below design-layout-inline combination-animation-none individual-animation-none individual-text-animation-none \" data-test=\"image-block-inline-outer-wrapper\">\n<figure class=\" sqs-block-image-figure intrinsic \" style=\"max-width: 200px;\">\n<div class=\" image-block-wrapper has-aspect-ratio \" style=\"padding-bottom: 100%;\" data-animation-role=\"image\"><noscript><img decoding=\"async\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/LaraKisielewskacropped.jpg\" alt=\"Lara Kisielewska cropped.jpg\" \/><\/noscript><img decoding=\"async\" class=\"thumb-image\" src=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/LaraKisielewskacropped.jpg\" alt=\"Lara Kisielewska cropped.jpg\" data-image=\"https:\/\/www.savvyladies.org\/wp-content\/uploads\/2021\/03\/LaraKisielewskacropped.jpg\" data-image-dimensions=\"200x200\" data-image-focal-point=\"0.5,0.5\" data-load=\"false\" data-image-id=\"5f31c573ed274f368810590d\" data-type=\"image\" \/><\/div>\n<\/figure>\n<\/div>\n<p class=\"\" style=\"white-space: pre-wrap;\">Lara Kisielewska has run a successful NYC graphic design firm for 30 years and is a past President of the\u00a0<strong>National Association of Women Business Owners<\/strong>\u00a0NYC Chapter. Lara currently produces many NYC trade shows and is the National President of the\u00a0\u00a0<strong>Graphic Artists Guild<\/strong>\u00a0(2020).<\/p>\n<div style=\"display: block; padding-top: 20px; clear: both;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/QtFHMrvW5eE?wmode=opaque&amp;enablejsapi=1\" width=\"640\" height=\"480\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><br \/>\n<\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>We are all experiencing rapidly revolutionary changes through massive civil unrest and a COVID pandemic. This means a company\u2019s imagery and messaging must change to remain relevant and current in [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":32002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[846,437],"tags":[],"class_list":["post-30995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webinar-career-business-planning","category-webinars"],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/posts\/30995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/comments?post=30995"}],"version-history":[{"count":0,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/posts\/30995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/media\/32002"}],"wp:attachment":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/media?parent=30995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/categories?post=30995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/tags?post=30995"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}