{"id":306,"date":"2008-09-12T07:00:00","date_gmt":"2008-09-12T13:00:00","guid":{"rendered":"https:\/\/a0109a0e50.nxcli.io\/\/shopping-triggers-and-how-to-curb-them-part-1\/"},"modified":"2021-06-24T14:15:58","modified_gmt":"2021-06-24T20:15:58","slug":"factores-desencadenantes-de-las-compras-y-como-controlarlos-parte-1","status":"publish","type":"post","link":"https:\/\/www.savvyladies.org\/es\/education\/shopping-triggers-and-how-to-curb-them-part-1\/","title":{"rendered":"Factores desencadenantes de las compras y c\u00f3mo frenarlos: el sentido del derecho"},"content":{"rendered":"<p><strong>por Stacy Francis, CFP\u00ae, CDFA<\/strong><\/p>\n<p>Anoche, viendo la televisi\u00f3n, me puse a pensar en c\u00f3mo nuestra sociedad se basa en este detonante de las compras. Anuncios de radio y televisi\u00f3n, revistas y cat\u00e1logos nos gritan: &quot;\u00a1Te lo mereces, te lo mereces, date un capricho!&quot;. Esto se debe a que los anunciantes astutos saben que crear una sensaci\u00f3n de derecho es una de las maneras m\u00e1s eficaces de conseguir que los consumidores desembolsen el dinero.<\/p>\n<p>Es muy f\u00e1cil, cuando uno se expone a esos anuncios, empezar a pensar: &quot;oye, es cierto, aprob\u00e9 ese examen\/cumpl\u00ed con la fecha l\u00edmite\/sufr\u00ed esa gripe desagradable\/aguant\u00e9 a mis suegros qued\u00e1ndose en mi casa durante una semana entera, yo...<em> hacer<\/em> &quot;Mereces algo&quot;. El problema es que ninguna de esas cosas hizo nada para cambiar tu presupuesto, as\u00ed que cuando te das un gusto, tienes que buscar otro lugar donde recortar o endeudarte (m\u00e1s).<\/p>\n<p>La mejor manera de frenar esto es decirte a ti mismo, cuando te sientas abrumado por esta sensaci\u00f3n de derecho, que si algo mereces, es tener tus finanzas en orden. Si necesitas repetirlo una y otra vez, bien, que sea tu afirmaci\u00f3n personal. Despu\u00e9s de todo, \u00bfqu\u00e9 ropa, cosm\u00e9tico, viaje o nuevo aparato tecnol\u00f3gico podr\u00eda hacerte sentir mejor que una verdadera seguridad financiera?<\/p>\n<p>Echa un vistazo <a target=\"_blank\" href=\"\/es\/?s=Shopping+Triggers\" rel=\"noopener\">los dem\u00e1s art\u00edculos<\/a> en nuestra serie sobre desencadenantes de compras.<\/p>","protected":false},"excerpt":{"rendered":"<p>by Stacy Francis, CFP\u00ae, CDFA Watching TV last night got me thinking about how our entire society is built around this shopping trigger. TV and radio ads, magazines and catalogues [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[1,30,865],"tags":[364,180,269,365],"class_list":["post-306","post","type-post","status-publish","format-standard","hentry","category-blog","category-budgeting","category-stacy-savvy-advice","tag-entitlement","tag-financial-behavior","tag-shopping","tag-shopping-triggers"],"acf":[],"ticketed":false,"_links":{"self":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/posts\/306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/comments?post=306"}],"version-history":[{"count":0,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/posts\/306\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/media?parent=306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/categories?post=306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.savvyladies.org\/es\/wp-json\/wp\/v2\/tags?post=306"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}