Empowering Women: Four Ways to Improve Your Financial Well-Being

By: Marguerita M. Cheng

As a financial planner, I look back at the generations of women who throughout American history have drawn on their intelligence, imagination, and sense of wonder to make extraordinary contributions, and I am awed.

I’m also not surprised at how far we have come.

Currently, women outnumber men in American colleges and universities. This reversal of the gender gap is a recent trend, noted in 2009, when 57 percent of bachelor degrees, 60 percent of master degrees, and 52 percent of doctoral degrees were awarded to women.

Fortunately for women, this increase in education translates into increased influence—and affluence.

Women are attaining individual wealth through corporate employment, as well as entrepreneurial pursuits. In fact, women-owned business are growing at twice the national rate, according to the Center for Women’s Business Research.

As a working professional mom of three children, I understand that women often have the best of intentions in managing their wealth, but often put themselves last.

The reality is that many financial advisors do not invest the time or energy in attempting to understand the differences in how women view wealth. While it’s not true for everyone, men tend to associate wealth with prestige or power. Women tend to associate wealth with security and peace of mind.

Here is list of strategies that I use with my female clients to help them become more engaged and empowered about their financial well-being:

1. Raise your voice. There is no such a thing as a dumb question. There is no need to talk over people or down to people. Case in point: One of my female clients approached her tax advisor about wanting to pay off her mortgage prior to retirement. Instead of letting her finish her question, he quickly responded, “Why would you think of such a dumb idea?” Fortunately, she decided to fire this gentleman, I wonder how many women have encountered such a negative experience, and stick with advisors who are not listening or paying attention to what they want for their financial futures.

2. Value all of your contributions in the household, not just the financial/economic ones. I will never forget one couple, where the wife was a highly specialized nurse in the neonatal intensive care unit (NICU). She asked me why an advisor once told her that she and her husband should only buy extra life insurance for her husband. She said that I was the first financial professional to validate her many roles of mother, wife and daughter, and started crying. “At last,” she said, “I have financial peace of mind.”

3. Don’t make assumptions or generalizations. Don’t assume that all women are spenders, or that all women are conservative investors. Don’t mistake silence for lack of influence. As an example, in Japan, women usually manage the family’s finances and give their husbands an allowance.

4. Look back with pride. We gain strength and inspiration from the amazing women who came before us. We can thank them for paving the way for us to embrace our growing financial power. Let’s wield it well.

I explain to my children—two daughters and one son—that I am inspired to help women improve their financial confidence. Working with my clients in a financial planning relationship is intellectually stimulating, emotionally gratifying, and socially rewarding. The idea of financial education and empowerment is truly timeless.

This article originally appeared on www.beinkandescent.com


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Marguerita M. Cheng is the Chief Executive Officer at Blue Ocean Global Wealth. Prior to co-founding Blue Ocean Global Wealth, she was a Financial Advisor at Ameriprise Financial and an Analyst and Editor at Towa Securities in Tokyo, Japan. She is a CFP® professional, a Chartered Retirement Planning Counselor℠, a Retirement Income Certified Professional® and a Certified Divorce Financial Analyst.

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Marguerita M. Cheng

Marguerita M. Cheng is the Chief Executive Officer at Blue Ocean Global Wealth. Prior to co-founding Blue Ocean Global Wealth, she was a Financial Advisor at Ameriprise Financial and an Analyst and Editor at Towa Securities in Tokyo, Japan. Marguerita is a past spokesperson for the AARP Financial Freedom Campaign and a regular columnist for Investopedia & Kiplinger. She is a CFP® professional, a Chartered Retirement Planning CounselorSM, a Retirement Income Certified Professional® and a Certified Divorce Financial Analyst. As a Certified Financial Planner Board of Standards (CFP Board) Ambassador, Marguerita helps educate the public, policy makers, and media about the benefits of competent, ethical financial planning. She serves as a Women’s Initiative (WIN) Advocate and subject matter expert for CFP Board, contributing to the development of examination questions for the CFP® Certification Examination. Marguerita also volunteers for CFP Board Disciplinary and Ethics Commission (DEC) hearings. She served on the Financial Planning Association (FPA) National Board of Directors from 2013 – 2015 and is a past president of the Financial Planning Association of the National Capital Area (FPA NCA) 


Rita is a recipient of the Ameriprise Financial Presidential Award for Quality of Advice and the prestigious Japanese Monbukagakusho Scholarship. In 2017, she was named the #3 Most Influential Financial Advisor in the Investopedia Top 100, a Woman to Watch by InvestmentNews, and a Top 100 Minority Business Enterprise (MBE®) by the Capital Region Minority Supplier Development Council (CRMSDC).


Marguerita’s mantra is “So many people spend their health to gain wealth, and then have to spend their wealth to regain their health” (A.J. Reb Materi).

Do you have high financial self-esteem?

by Stacy Francis, CFP®, CDFA

What does self-esteem have to do with money? Actually a lot! Your relationship with money is often a reflection of your self-esteem. So what is high financial self-esteem? A good financial self-esteem is the result of handling your money with wisdom and confidence.

Answer "Yes" or "No" to the statements below to find out if you have a high financial self-esteem.

  • I charge less for my services than I know I deserve

  • I haven't asked for a raise in over a year

  • I feel guilty about how I spend my money

  • My checkbook is never balanced properly

  • I buy gifts for others even though I can't afford them

  • I have a tendency to pay my bills late

  • I'm too embarrassed to let anyone see my financial situation

  • I continue to add to my debt without knowing how I'll pay it back

  • I have trouble asking for money owed to me

  • I blame others for my financial troubles (parents, banks, credit card companies, etc.)

If you answered yes to any of the questions above, don't fret! Many people struggle with money issues. Unfortunately, chronic shame or guilt about finances only creates a state of "poor" thinking. And, this type of thinking is like a magnet for more financial trouble.

Savvy Ladies’ Tip: Focus your energy and attention on the new behaviors that will help you break away from negative spending patterns, pay off outstanding debts, develop a spending plan, conquer the checkbook blues, and create new wealth.

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Stacy Francis, CFP®, CDFA

Stacy Francis is the Founder, CEO and President of Francis Financial, Inc., a Wealth Management and Financial Planning firm. With over 18 years of experience in the financial industry, she is a CERTIFIED FINANCIAL PLANNER™ (CFP®), a Certified Divorce Financial Analyst™ (CDFA™), and a Certified Estate Planning Specialist (CES™). She is the Co-Director of the Association of Divorce Financial Planners’ (ADFP) Greater New York Metro Chapter and a member of the Women Presidents’ Organization (WPO) and an honoree member of the Private Risk Management Association (PRMA). A nationally recognized financial expert, Stacy has appeared on ABC News, CNBC, CNN, PBS Nightly Business Report, The Today Show, Good Morning America, Fine Living Network, and The O’Reilly Factor. Stacy attended the New York University Center for Finance, Law and Taxation.