Does Gender Make a Difference?

by Stacy Francis, CFP®, CDFA

Women owned businesses experience greater success than those led by men, according to The Center for Women’s Leadership at Babson College.

Increasingly women are playing a larger role in the leadership of family-owned businesses. Women are making great strides in the business world, and we are building on our successes at a tremendous pace! Here are some of the highlights of The Center for Women’s Leadership recent study, which compares and contrasts the businesses owned by women versus men.

Highlights of the findings on woman-owned family businesses (WOFB) include:

  • The number of WOFBs have increased by 37% in the last five years.

  • WOFBs do more with less. Although they are somewhat smaller in size -- $26.4 million -- compared with the average annual $30.4 million in revenues of their male-owned counterparts, they generate their sales with fewer median employees, employing 26 individuals compared with 50 at male-owned firms. This means that female-owned family businesses are 1.7 times more productive than male-owned family firms.

  • WOFBs are more than six times as likely to have a female CEO, with more than half of woman-owned firms led by a female chief executive.

  • WOFBs experience greater family loyalty to the business, agreement with its goals, and pride in the business. They have a 40% lower rate of family member attrition.

Ready to start your dream business?

There are many resources to help you along the way including grants, free counseling and advice, and many workshops dedicated to helping women succeed. Check out these websites:

The Small Business Administration

SCORE NYC – Free training and advice on starting your business


Stacy Francis, CFP®, CDFA

Stacy Francis is the Founder, CEO and President of Francis Financial, Inc., a Wealth Management and Financial Planning firm. With over 18 years of experience in the financial industry, she is a CERTIFIED FINANCIAL PLANNER™ (CFP®), a Certified Divorce Financial Analyst™ (CDFA™), and a Certified Estate Planning Specialist (CES™). She is the Co-Director of the Association of Divorce Financial Planners’ (ADFP) Greater New York Metro Chapter and a member of the Women Presidents’ Organization (WPO) and an honoree member of the Private Risk Management Association (PRMA). A nationally recognized financial expert, Stacy has appeared on ABC News, CNBC, CNN, PBS Nightly Business Report, The Today Show, Good Morning America, Fine Living Network, and The O’Reilly Factor. Stacy attended the New York University Center for Finance, Law and Taxation.