Brand Positioning 101 for Small Businesses

Brand Positioning 101 for Small Businesses

Differentiating what makes your service/product unique is almost every entrepreneur’s weakest link. In a world where everyone is doing some form of what someone else is doing, positioning your brand is everything. In this session taught by Jessica Korthuis, the...
Starting a Small Business – Part 4

Starting a Small Business – Part 4

Cybersecurity and Privacy Most business owners don’t understand and are intimidated by privacy and cybersecurity. In this upcoming program, Amy B. Goldsmith, Chair of the Privacy and Cybersecurity Practice at Tarter Krinsky & Drogin and member of the...
Building the Relationships You Need While Working Remotely

Building the Relationships You Need While Working Remotely

Working remotely makes it harder to cultivate relationships with your boss, your colleagues, even your workplace friends. How do you learn the likes and dislikes of those you work with and for? How do you demonstrate your skills? Find a mentor and a sponsor? In this...
How to market yourself to navigate the job search process

How to market yourself to navigate the job search process

In this webinar, Liz will cover the basic fundamentals of where to start, i.e. resume cover letter branding/marketing networking questions to ask About Liz: Liz Capants, Founder, Search, Consulting, & Referral Networking Services. Liz launched EBC Associates, LLC...
Cultivate Gratitude, Experience Abundance

Cultivate Gratitude, Experience Abundance

As Lynne Twist says, “What you appreciate appreciates.” In this Wedne$day Wi$dom we will explore the power and practice of gratitude, interwoven with key teachings from the philosophy of yoga, for living a life of contentment and abundance. You’ll...
Starting a Small Business – Part 3

Starting a Small Business – Part 3

Intellectual PropertyJoin Savvy Ladies Board Member Amy B. Goldsmith on March 2nd as she explains the importance of intellectual property protection for your small business. Amy will review how to choose a protectable brand name and slogan and gain nationwide...
Starting a Small Business – Part 2

Starting a Small Business – Part 2

What do you need to know to protect yourself? Entrepreneurship has increased during the pandemic. More than 1.5 million new business applications have been submitted in the US. If you are starting a small business from home, there are rules you need to know that will...
Starting a Small Business – Part 1

Starting a Small Business – Part 1

Working from Home for YourselfDuring the pandemic, some people are able to work for their companies from the comfort of their home. Others are out of work and would like to start their own business…and work from home. Starting a small business from home has its...